News

20170907_USB_Marketing_PR_DSurfPressRelease_HeaderImage.jpg

United Surf Brands Forms Strategic Distribution Partnership with Destination Surf

Carlsbad, CA – September 8, 2017

Effective immediately, United Surf Brands has aligned with the premier surf accessories manufacturer Destination Surf in a long-term distribution partnership, assuming all wholesale and direct-to-consumer sales, logistics and customer service for their entire product line including surf board bags, traction pads and leashes. United Surf Brands will also be working closely with the brand, retailers and athletes in product development and marketing to grow brand awareness and market share domestically and worldwide.

"As a small brand in a focused category within the surf market", states Aaron Smith, owner and co-founder of Destination Surf, "managing sales and competing for space has always been a challenge. The partnership with United solves this for us so we can turn our attention toward our brand and our product line to ensure we're delivering what the market needs and with the signature high quality our family has stood by since 1981."

We couldn't be happier to partner with Destination as they join the United Surf Brands family" adds Chris Dunn, United Surf Brands CEO. "We place a lot of emphasis on whole-package authenticity and credibility with the brands we work with. Our mantra is United by Surf, United by Craftsmanship. Destination illustrates those principals to a 'T'. From their epic family story to their emphasis on quality, they're a model representative of what we stand for and we're looking forward to building upon their nearly 4 decades in business."

For more information about Destination Surf or United Surf Brands, contact United Surf Brands VP of Marketing, Trevor Wessman-Lavelle at trevor@unitedsurfbrands.com.

About Destination Surf

Since 1981, family-owned and operated Destination Surf has been building durable accessories for surfers, by surfers. For over 30 years, their commitment to the highest quality product and extreme customer loyalty has never wavered.

About United Surf Brands

Founded in 2017, United Surf Brands is an innovative business solutions partner working with select brands that identify with their keen focus on quality, authenticity and craftsmanship. Going beyond traditional sales and distribution services, the veteran team at United Surf Brands takes a "concept to consumer" approach, working intimately with each partner to create and execute on customized strategic solutions for their unique brand and product development, marketing, manufacturing and logistics needs.

 United by Surf. United by Craftsmanship.

20170822_USB_PR_USBPressRelease_AttachedImage.jpg

United Surf Brands Launches in Southern California New innovation, collaboration and services platform for brands and individuals at the heart of surfing

Carlsbad, CA – August 24, 2017

With a keen emphasis on authenticity, quality and craftsmanship, United Surf Brands identifies and engages a select group of brand partners positioned for success in the action sports market. By embedding themselves with each brand, leveraging the veteran team's deep expertise in brand and product development, as well as their global network of resources in sales, manufacturing and logistics, United Surf Brands formulates and deploys strategic solutions to attain new opportunities and growth.


Additionally, United Surf Brands has initiated the United Surf Co-Op, a platform of creativity and collaboration that celebrates the craftsman shaper, athlete, influencer and artist. Leveraging the global United Surf Brands resources, the uncommon alliances produce an exclusive, evolving product assortment that includes surfboards, accessories and apparel. The Co-Op product line will only be available through unitedsurf.com and very select retailers.


"When we looked at the existing state of surf and where brands were challenged in tackling their objectives or in distinguishing new opportunities, we saw a clear lack of options for strategic partnership and support," stated Chris Dunn, co-founder and CEO of United Surf Brands. "We've created a robust resource hub for brands in the surf and action sports industries that have powerfully connective stories, indisputable market credibility and an untapped potential that United Surf Brands is poised to help them achieve."


"With the United Surf Co-Op," Dunn continues, "We're working with the heartbeat of the surf community — from shaper to elite surfer, artisan to influencer — and putting the same suite of resources we employ with our brand partners on the table for individual creatives to bring their ideas to life and to a bigger audience worldwide. We live by our mantra of 'United by Surf. United by Craftsmanship'. Working at the grass roots level and providing a nearly unrestricted platform for ideas, collaboration and creation is as rewarding as it is exciting, and we can't wait to see the products come to life and the Co-Op family evolve."

To learn more about United Surf Brands or the United Surf Co-Op, visit www.unitedsurfbrands and www.unitedsurf.com, or contact VP of Marketing, Trevor Wessman-Lavelle.


About United Surf Brands

Founded in 2017, United Surf Brands is an innovative business solutions partner working with select brands that identify with their keen focus on quality, authenticity and craftsmanship. Going beyond traditional sales and distribution services, the veteran team at United Surf Brands takes a "concept to consumer" approach, working intimately with each partner to create and execute on customized strategic solutions for their unique brand and product development, marketing, manufacturing and logistics needs.

 
United by Surf. United by Craftsmanship.